Why Hey Mavens?

When considering a name change for Married & Bright, I wanted to pick carefully and intentionally.  When I named Married & Bright, I just kind of pulled the name out of the hat because I had a blog using that name and I felt that my business was going to be an extension of that. As soon as I made the decision to change, it was time to actually brainstorm a new name.

Here are a couple of criteria for coming up with a new business moniker:

  • not have an and/&/+ in it. Even though Married & Bright is a play on words, I wasn't in love with how trendy this naming formula has become and many other brands had similar style names -- this thing and that thing; cute word & and fun phrase. 
  • reflect more deeply the direction the brand was going in -- playful, fun, joyous
  • be a bit more broad -- Married & Bright felt too narrow, it made it seem like this lingerie was only for espoused persons
  • be general enough to encompass a variety of products {more on that as we move through the year!}, but unique enough for me to be able to obtain the proper URLs and social handles

I had already been using the word "Mavens" in my brand language, so it didn't feel too out of left field for the name change. I've always loved that word. I think it has a nice musicality to it, and it feels powerful, modern with a throwback twist, and very me.

photo by Carmen Rogge

A maven is an expert, a connoisseur. A Married & Bright Maven {the name of my facebook group, which as of this writing, I have yet to change}, is a M&B super fan, a collector, the ultimate handmade lingerie zealot. So what does that make a Hey Mavens... maven? Well, I believe that everyone is an expert at something. This line of lingerie is for every person who is a devotee of something -- someone who is passionate about her life, her interests, her well being. She is someone deeply dedicated to self care {#treatyoself},she's an intelligent woman who knows her self worth, a kind and hilarious and spunky and loving woman. She is you. No matter your area of expertise, I am here to celebrate it but creating underwear that makes life even more of a party.
 

If you're worried about what happening, to Married & Bright -- don't be! It still exists... just on it's own site. Stay tuned for an upcoming post about what will be going on with that side of the brand this year!

Annika Benitz Chaloff
Why change?

I decided it was time to make a change in late 2017. That's when most of my big ideas come to me -- in the quiet space between sending my final Christmas order, and opening shop again in the new year.

 
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I was chatting with a friend and her boyfriend about my business, when the boyfriend said "I'd love to buy something from you for my girlfriend, but the word "married" scares me." That's when it clicked... everything I'd been thinking since I named my brand Married & Bright on a whim when I couldn't think of a better name, and vowed to change it later... the doubts about my core customer... the questions about how I could reach new shoppers... the wonderings about how I could delight the masses. It clicked --

Married & Bright is a bridal line, made for those approaching their wedding day, traveling on a honeymoon, and celebrating many anniversaries.

But my heart wanted to make fun, brightly colored, whimsically printed, non-white, not-classic lingerie.

Enter Hey Mavens, your one-stop-shop for everything quirky, bold, silly, and fun. This lingerie line is for every gal who has ever shopped for leggings in the kids section, eaten a unicorn shaped cupcake, worn sequins with sweatpants, and dreamed of vacationing in palm springs wearing only rainbow coordinated outfits with her girlfriends.

This lingerie line is for you.

Annika Benitz Chaloff